Google no se plantea comprar periódicos

Esto es lo que dice su consejero delegado, Eric Schmidt, en una entrevista publicada por la revista Fortune.

El jefe de Google se declara un gran admirador de los periódicos y considera que juegan un papel clave en la vida democrática. Pero la solución a los problemas económicos por los que atraviesa el sector de la prensa no pasa, según él, por que Google empiece a comprarlos.

How about just buying them?

I don't think our purchasing a newspaper would solve the business problems. It would help solidify the ownership structure, but it doesn't solve the underlying problem in the business. Until we can answer that question we're in this uncomfortable conversation. I think the solution is tighter integration. The term I've been using is "merge without merging." The web allows you to do that, where you can get the web systems of both organizations fairly well integrated, and you don't have to do it on an exclusive basis.

· Leer la entrevista en Fortune